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How should SME choose their VPS hosting?

November 28th, 2016 No comments

Facing the competitive market, more and more hosting companies launch cheap hosting, which seems the price is really low. However SME should be careful when they think they are reducing their cost with these cheap products, because most of them might not offer you the supports, as a result when there occurs issues then you need to pay more.

stablevpshosting

So how should SME choose their VPS hosting? SME should consider these four elements as below:

1.Stability

A stable VPS hosting could make sure your website won’t be down for a long time, which is absolutely important to retain your users. Otherwise you will loose your customers, if your VPS hosting is always out of service. A reliable VPS hosting will keep your website alive, once the server is down, they will repair it immediately.

2.Loading time

Nowadays the loading time of one website becomes more and more important, even Google will use it to calculate the ranking for SEO. A good VPS hosting could bring you a better loading time,  proving you more chance to get more customers. With a faster loading time, the visitors could get a better experience with your website, that’s what a good VPS hosting do.

3.On Time support

No matter how great the hosting is, there could not 100% avoid technique issues, so that’s why on time support is import. If your website is down, then you get your support after a long time, during that period your are disappointing your customers too.  A good VPS hosting should provide on time support,  and make it in different channels.

4. Flexible

Maybe the resources of SME is limited at first, but when they gain more market and customers, they may need to improve their existing VPS hosting configure, in this moment the flexibility of VPS hosting highlights their importance.

All SME should not just consider the cost, but the long time user experience. A stable and reliable VPS hosting means you may have more chance to earn more and reduce your risk.

Read more:

Why you should use WordPress to setup your website

Which domain should startup/SME choose?

Why you did not get income from your WordPress

中小型企業應如何做好企業網站的管理

November 10th, 2016 No comments

中小型企業在運營其商業時,在有效的資源下,往往忽略了企業網站的營運管理,然而企業的網站營運管理對中小型企業來講卻是十分重要的。企業的網站就像其品牌的線上門面,在這大數據時代下,消費者總會先透過線上的資料搜尋再決定是否線上進行購買或線下購買的決策,一個優質的企業網站不僅能帶給消費者良好的印象,更有可能促進其消費。

不過企業網站的管理並不僅僅是單純的購買伺服器架設頁面,更重要的是網站需要日常的營運管理,中小型企業在日常營運管理其網站時不妨從以下幾方面入手:

1.定期更新有用的資訊

消費者為何重返同一個網站的其中一個原因就是該網站為他們提供了有用的資訊,若企業的網站十年不變毫無新的內容,那消費者將有可能對該企業網站失去興趣,也就減少了打開網頁瀏覽的次數。中小型企業在架設網站時,除了頁面需要美觀外,網站的內容也十分重要。

2.選擇穩定的伺服器

企業網站切勿常常打不開,這也就是為何一個穩定的伺服器對中小型企業來講十分重要,若消費者在訪問企業網站時總打不開其網頁,那將會流失該消費者。企業在選擇伺服器時,需要考慮該伺服器的穩定性,如 VPShosting 就提供 99.9% 的上線保證以及 24×7 的技術支援,實時確保用戶網站的最優度。

3.企業網站 SEO 的優化

這也是為何第一點重要的原因,網站若不定期更新內容的話,Google 等搜索引擎將會減少網站收錄的次數,並不利於網站在搜索引擎上的排名,中小型企業不妨優化自己的網站,在企業網站內容上出力以優化 SEO 為主,增加自己網站在搜索引擎上的曝光率。

4.Social Media 社會化媒體營銷

中小型企業可透過 Social Media 來跟自己的消費者進一步互動以及保持良好的關係。

5.OTO 聯合營銷

如今線上跟線下營銷已密不可缺,中小型企業不僅要做好 Online 線上的營銷活動,還要確保線上活動可促進 Offline 線下的購買,兩者互相結合以帶動更好的品牌宣傳。

中小型企業未必有太多資源,但網站營運管理是一個長期的投資,切勿只看到短期利益而忽略企業網站的長久價值。

延伸閱讀:

中小企業應如何透過 WordPress 快速輕鬆建站
伺服器虛擬化的5個優勢