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中小企更新企業WordPress時容易犯的4個錯誤

January 18th, 2017 No comments

隨著農曆新年的到來,香港各中小企也在努力做起節假日營銷來,然而當中有不少中小企都只是十分廣告式地推廣自己的產品,而非真正的在做好自己的內容營銷,那麼企業在更新自己的WordPress時又應該如何避免一些常規錯誤呢?

4mistakesforupdatingwordpress

1.沒有統一的風格

香港中小企需認清如今內容營銷也是企業做好品牌營銷的一部分,而且企業的官方WordPress可以成為營銷的有效利器,只可惜有不少中小企都沒有認識到這一點。若企業的內容做得夠好的話,那麼將可以更好的留住企業的消費者,並且讓他們轉為企業的忠實用戶,企業網站內容統一才能讓消費者養成品牌認知的習慣,若風格總不統一,那會讓消費者疑惑。

2.為更新而更新

企業想要更新 WordPress 十分簡單,但企業必須清晰地知道為何要更新,而不是為更新而更新,企業在做好內容營銷的 WordPress 時,需要先設定好內容營銷的目的,問問自己你為何需要用 WordPress 類的系統寫博客來做內容營銷,是希望吸引更多的消費者,還是想提升企業在所在行業里的影響力,抑或是為現有消費者創造更多價值。即便你在更新 WordPress 時已設定好目標,也不要急於下筆,多看看競爭對手怎麼做,以及收集資料來規劃好內容的關鍵字。雖然內容的關鍵字可以優化 Google 等搜索引擎的 SEO 排名,但企業也切勿過度機械式地使用關鍵字,否則會讓搜索引擎懷疑你是否在作弊。

3.發佈前沒有先自行閱讀

這種情況不僅常見於香港的中小企,即便是香港的大企業也總犯這種小錯誤,企業需明白企業的 WordPress 博客是代表著企業的品牌形象,乃官方形象,而不是個人的博客,資源不夠的中小企更應該在發佈前先確保沒有語法、標點符號上的錯誤,否則常常有錯別字的企業博客會給消費者一種不專業的面貌,品牌的形象會大打折扣。

4.沒有定期更新

雖然企業不需要頻繁地更新 WordPress,但也不應疏於更新,到底是一天更新一次還是一周抑或是更久,企業可以用數據來分析網站訪客的閱讀習慣,學習他們訪問企業官網的時間跟所感興趣的內容,進而定期為他們提供相關資訊,養成他們定期訪問瀏覽的習慣。

若你的企業還未開設企業的官方博客,那麼 VPShosting 建議你透過 WordPress 來設置企業的官方博客,為甚麼呢?WordPress 作為時下最強大的 CMS 系統,不僅有著良好的用戶界面,而且還十分容易上手操作,這將可減少企業在面對複雜 CMS 時的培訓成本,以及可以更快速地直接投入使用。

延伸閱讀:

中小企業應如何透過 WordPress 快速輕鬆建站
伺服器虛擬化的5個優勢

中小企可選的 4 種低成本營銷方法

January 18th, 2017 No comments

中小企在推出自己的產品或服務後,當然想要把自己的產品推到消費者面前,但隨著市場競爭的白日化,中小企又可以怎樣用較低的成本來獲得較大的利益呢?

cheapmarketing

 

1. 社交媒體

每個社交媒體都有他獨特的屬性,活躍於不同社交媒體上的消費者也有自己不同的消費行為習慣,中小企應利用好這些平台的數據分析,來找出自己社交媒體上的消費者以及潛在消費者。

當然中小企需定期更新這些社交平台,中小企未必需要頻繁地更新,但必須定期更新,讓企業定期地曝光在消費者的視線里,讓他們透過社交媒體來更好地認識企業。不過這裡所說的更新也不是隨便更新,中小企在更新社交媒體時,也跟內容營銷一樣,必須為消費者帶來一些有用的信息才行,要知道消費者瀏覽你的社交媒體也是希望可以獲得一些有價值的東西,若中小企可以為他們創造價值,那麼你將會贏得他們的心。中小企切勿將自己的產品或服務硬推給自己的消費者,過於廣告形式的社交媒體內容,將無法贏得消費者的興趣。

在更新社交媒體後,中小企也需要及時追蹤不同社交媒體上的結果,如哪些用戶分享了或點擊了,學習這些用戶的消費習慣以及模式,進而改善企業定期更新的內容跟方向。

2.營運中小企自己的官方內容博客

中小企除了開設企業官方網站外,不妨也營運自己的官方內容博客,當下內容已是營銷的必要手段之一,並且企業開設自己的內容博客也有利於 Google 的 SEO 排名優化,中小企可以在標題跟文章內加入優化 SEO 排名的關鍵字,不過切勿不斷地重複關鍵字,否則會讓 Google 誤以為你在作弊,利用好 Google 的關鍵字趨勢,分析時下的熱門。

在更新中小企的內容博客時,中小企可先羅列出自己目標消費群所感興趣的內容,然後從中尋找一些自己可以為他們創造價值的題目,而這些內容中小企可以透過網站的 Google 追蹤代碼進行數據分析。

正如中小企需要定期更新第一點中的社交媒體,中小企也需要定期更新自己的內容博客,定期更新企業的內容博客,可以讓消費者養成定期訪問網站進行瀏覽。

將企業的博客跟企業的社交媒體結合起來,互相帶動雙方的流量, 以及跟社交媒體一樣也是需要在更新後對這些文章進行數據分析,查看是否適合企業的口味,進一步完善之後更新的內容。

3.EDM 電子郵件直銷

EDM 電子郵件直銷成本不僅便宜而且還可以迅速地將企業資訊投遞給自己的消費者。企業可以在網站中設置訂閱廣告的行動召喚按鈕,建立起自己的電子郵件廣告消費群,這些主動加入廣告列表的消費者才是企業真正的消費者,他們對企業的產品或服務感興趣,並想知道企業的第一手消息,中小企應好好地為他們創造價值。

跟社交媒體及企業的官方內容博客一樣,中小企也需要定期地發佈 EDM,但切勿過多,否則會對消費者造成困擾,基本上一個月發佈一次就夠了。在設置 EDM 時,中小企也一樣需要設置出足夠吸引人的標題,否則你的 EDM 將十分容易被拉近垃圾桶,跟博客內容一樣,企業在發佈 EDM 時也同樣需要注意所發佈的內容要有價值,而不是生硬的廣告,過於廣告形式的 EDM 或許會被當成垃圾郵件,那就無法曝光在消費者的郵箱中。

最後當然也是需要透過 EDM 的系統來分析你的電子廣告郵件成效,到底有多少人打開了,又有多少人直接刪除了,他們對哪些信息比較感興趣,這些數據都將可以成為下一個 EDM 改善的地方。

4.成為行業的影響者

在近年來新興的 KOL 關鍵意見領袖雨後春筍般地出現,每個人都可以成為 KOL,企業也一樣。中小企應努力地在社交媒體、博客以及電子廣告郵件中為消費者創造價值,發揮自己的影響力,當消費者開始信賴你的影響力時,他們將更容易地購買企業的產品。

中小企無論選擇哪種營銷方法,謹記數據分析十分重要,及時地數據反饋再修改可讓營銷進一步改善。

延伸閱讀:

中小企業應如何透過 WordPress 快速輕鬆建站
伺服器虛擬化的5個優勢

Tier 4 Data Centre- An Overview

June 25th, 2014 No comments

Theres a lot of buzz in the market regarding the existence of a Tier 4 data centre. Some say it’s a boon to have while some just shrug it off as wastage of resources. The battle for this argument will go relentless but the facts always endorse the reliability of a Tier 4 data centre. Businesses across the globe is expanding exponentially and hence the requirements. An entity with high availability, robustness, redundancy, up time , efficiency is the need of the hour and hence the existence of a Tier 4 data centre. Lets peek in some of the analytics and definitions to have a better understanding of a Tier 4 data centre.

A data centre in the first place provides an environment for running an IT infrastructure in a reliable and secured fashion so that it cuts down operating costs and at the same time boosts overall efficiency. Since

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the past few decades IT industry is booming and hence there has been a surge in the need of developing standards for measuring IT infra and its topology. There are many methods and standards of rating in the market like Hennesy method, BICSI, TIA but of all the Uptime Institutes Four Tiered method has been proven to be more apt and reliable.

Cloud_server_adv

Nonetheless, having a higher tier rank definitely means better but at the same time it comes with a cost. The most significant feature of a Tier 4 data centre is its fault tolerace capabilities. In a layman’s tone what it means is that it doesn’t have a single point of failure and hence failure of an element or a component would affect the entire data centre which its predecessors to some extent fail. This means there’s redundancy in power, UPS, backup, upstream networks ,multiple independent distribution paths serving the IT equipment and thus achieving an expected availability of 99.995%.All cooling equipments are independently dual-powered, including chillers and heating, ventilating and air-conditioning (HVAC) systems. A tier 4 data centre is a considered a necessity for critical businesses applications in industries like finance, e-commerce, healthcare demanding the highest uptime.

So in a nutshell, as everything comes with a cost in this world and nothing is a freebie, Tier 4 data centres are power hungry but at the same time the advantages cannot be overlooked and makes it a perfect choice for most of the business houses across the seven

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Website latency : Why is It important to have low latencies!!!

May 12th, 2014 6 comments

Fed up with the ‘loading….’ alert on your screen? The long visible delays are always frustrating and irritating and gives a negative impression to your customers if your websites are not hosted on faster machines with low latencies. And proximity i.e. the distance of your website visitors from the data centre is one of the major reasons for such web latencies. It is very much a possibility that some of your visitors might face a delay in accessing your web pages since the internet itself is a globe in scope. To put it in a nutshell no matter how fast your hardware is , because of your websites geographical location your viewers might have to face delays.

One of the things which can be done is to scale up your website in a strategic manner instead of having heavy pages in a single go and optimise it as your business grows but that too is not a full proof solution. The good news is we at Asia web services Ltd have

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to optimise the carriers with your internet service providers and reduce latencies accordingly. Be it Asia, Americas or Europe , we have optimised with many ISPs like Level 3 , TATA, Amsterdam Internet Exchange , PCCW, HKIX , China telecom just to name a few. So it doesn’t matter where you are located , our customized web hosting services can always do the trick for you!!! There are many online tools available as well but again these are not long term solutions. Low latencies mean faster browsing and hence better experiences for your customers thus increasing your overall business value.

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like cloud storage, VPN etc. You can share your comments below. Also you can visit our website www.vpshosting.com.hk or get in touch with us for any details regarding our offerings on sales@vpshosting.com.hk . You can even follow us @ vpshostinghk

Benefits of cloud server for a small business

July 26th, 2013 No comments

Setting a new business? Worried about IT infrastructure and maintanence? Don’t be..Cloud infrastructure is here..

Cloud technology is Internet-based wherein users are given the facility to store their data on a cloud server. In order to get this cloud storage, users need to get the cloud server hosting service by subscribing with a cloud service provider.All you need is a thin client or a tab to access your cloud server and internet and violaa!!! Earlier people used to run applications and programs directly on a physical computer. Today, people have the option of accessing the applications and programs through cloud which saves a lot of space. The cloud server hosting solution has gained lots of popularity among most small and middle sized enterprises in Asia.A typical SMB needs its workforce and resources to concentrate on its core business rather than maintaining IT infra, so best way is to host it with a service provider and let the experts do it for you while you get back to do what you are best at.

These days it has become very difficult to run small businesses due to the current economic climate. The only viable solution to remain in competition is to inculcate technology in one’s business. The businesses that tend to have a stronger hold on its operations are the ones that have maintained their online presence by using cloud servers and the cloud server hosting services. Cloud technology is used by various cloud servers to fulfill business needs which s equivalent to less downtime and server-related lag. The fact that cloud hosting doesn’t require any IT infrastructure on site gives the small businesses the benefits of speed

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and price along with saving their resources. Due to this, hosting a website through cloud hosting service becomes simple, affordable and efficient. The small businesses are spared the burden of paying hefty amounts for full software licenses as cloud hosting is also a software-as-a-service. Cloud hosting solutions provide unlimited amount of storage and backup facility as it is hosted across many servers.

One of the major advantages of cloud computing is that it doesn’t require any onsite maintenance. The cloud server hosting enables businesses to run their IT services remotely without the need of having any IT technician. The hardware and servers need not be updated as most of the maintenance issues are taken care of by the hosting provider. The only thing that businesses need to look after is whether they have adequate number of computers and internet access on site. The cloud computing technology also enables businesses to allow their employees to access the data remotely. People who are looking forward to sign up for the cloud computing service need to contact VPS hosting service provider that offers the hosting services.

There are various types of VPS hosting services available these days. One can check out these cloud computing providers and contact them to get such services for the small businesses. Also please do visit our website www.vpshosting.com.hk for more information.

 

 

 

 

 

 

What is VPN?

April 30th, 2013 No comments

The Virtual Private Network (VPN) is nothing but a secure network that is created over a public network or a private network. The VPN server is mostly used by large corporations, educational institutions as well as government agencies. The VPN service enables the users to take advantage of the VPN technology that can be used to securely connect the remote users to a private network. Like Wide Area Network (WAN), the VPN also connects various sites over a large geographic area. So, if you are trying to extend your network worldwide then you can use VPN to expand your intranet. The VPN service can also be used in

educational institutions for connecting all the campuses around the world. The fact that a user needs to be authenticated to be able to access the private network makes for the strong VPN network. This security feature requires the user to have an authentication token for which a personal identification number (PIN) needs to be entered. The PIN spy gps cell phone tracker is an authentication code that changes frequently. Apart from PIN, VPN persuasive research essays on single parenting also gives the user with a unique identification and a password that enhances the security provided by the VPN server. These security tools help in protecting the virtual, private connections and the data that is stored

by the VPN host on the virtual server.

VPN is generally used for file sharing, video conferencing and many other network services. Even though VPN is used for long distance, these services are available at fairly cheaper rates. VPN can not only work on public network but it can also work on the private networks. VPN uses the tunneling method that requires the same hardware which is being used for the existing Intranet or Internet links. The VPN technologies support three different modes of use.

Internet VPNs for Remote Access

Currently, there is an ever-increasing need of employees to stay connected with their corporate offices. So, VPN gives remote and secure access to the companies through the Internet. This setup uses the client-server design to give access to the virtual server.

VPNs for Internetworking

VPN service not only provides remote access to the server but also lets an entire network to be connected to the other. The companies who are planning on extending their intranet can make use of this VPN feature. The VPN server to VPN server connection is used to bridge two networks together.

Intranet/Local Network VPNs

Sometimes VPN is needed to buy online essay control the access for individual mobile phone spy subnets in a private network. This is done by the VPN server which behaves like a network gateway to connect with the VPN clients.

We hope that our information helps you in clearing your doubts about the VPN service. You can stay tuned in to this section to know more about VPN.

Data management system

April 22nd, 2013 No comments

With the advent of the internet and its spurting growth, there is a plethora of data which needs to be stored. Businesses all over the world store exploding quantities of data. Hence it can become difficult task to manage data. A good Data management system is the need of the hour. There are many solutions which have come up for the same. For ex: maintaining dedicated servers which store big data, cloud computing where data is transferred to cloud servers and VPS hosting. Virtual Private Server (VPS) hosting is a great way to store backups, but it is cloud management which has gained maximum attention.

Here are a few tips one should know about how you can manage big data with cloud servers:

Let’s start by explaining what big data means. It is a vast collection of complex data sets. Big data has made its way through almost all the fields. Businesses have been on an overdrive to save all their data. Keeping in mind these quantities, it can understandably be a cumbersome task to process and analyze data by using data management system only. Usage of big data is expected to increase manifold in the coming years. Thus, finding a solution for analyzing and managing data has been a top priority for businesses. This is where Cloud management has offered a helping hand. Cloud management includes the software and technologies required to process the big data to clouds. So, firstly the vast data is aggregated, processed and then finally streamed onto the cloud server. This makes it easier for companies’ to access their information. This method saves time, increases productivity and saves money too.

On the downside, cloud computing is a complex process. Users come across many architectural and management issues. Fortunately, these problems can be fixed with some efforts of the experts. Though the main challenge of cloud computing remains the same:  to provide storage along with fast performance. If that doesn’t happen, people might not use cloud computing for processing big data at all.

Thus, with the effective use of cloud servers, a business can have a good data management system in place. For more information and updates, keep visiting us our page.

Advantages of cloud server

April 16th, 2013 No comments

Cloud computing may soon be looked at as a revolution in technology. In the future, we will definitely be expecting more organizations leaping at cloud computing services. Its popularity seems to be growing every day, especially amongst SMEs.
So, what exactly is the reason behind so many businesses moving to cloud computing? The reason includes a number of benefits, including increased efficiency and improved cash flow.

Let’s take a look at some other reasons:

Convenience:
Cloud computing enables you to store your data on a server, which makes it easy for you to access it from absolutely anywhere. The only thing required is, for you to connect to the internet.
Security: Security is definitely a very important aspect of cloud computing. The instances of people indulging in hacking practices have helped gain a much deeper focus on this topic. Cloud computing offers the much required security to your data. High level security software and practices have been used by several companies to help protect their data.
Business Stability:
Along with security, cloud computing

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also ensures business stability and steadiness. Be it a natural calamity, power failure or other crisis, you can be assured about the protection of your data. This because your data is stored in the cloud in a remote server, and is backed up in a safe and secured location. It reduces downtime and loss of productivity, thereby allowing you to conduct your business smoothly and to access your data quickly.
Flexibility:
This is another crucial aspect that adds to the advantages of cloud computing. Employees can gain secure access to data from home, on holidays or while travelling. It offers a convenient option to employers to access data while on off-site. One can easily and quickly connect to the virtual office.

Multiple users at one time: It helps in cutting down on global wastes and is considered to be cost effective. Sharing by multiple users makes it environment friendly. The reduction in hardware and infrastructure results in less energy costs for the company. The resulting impact of the reduction of energy consumption can be significant. In addition, the resources are stretched and the downtime is cut in half.

VPS is what you should be looking at if you too wish to have a secure solution for managing, storing and sharing data. The flexi cloud servers are the right choice for your data back-up. It provides reliable hong kong cloud servers, along with a stable and cost effective network.
Stay updated with this space for more detailed and helpful information.

5 Reasons you should choose VPS for your CMS

January 25th, 2013 1 comment

Caught in a dilemma about what hosting plan or solution to choose for your CMS-based website? Out of all the solutions available today, VPS or Virtual Private Server hosting is a very viable solution. But first, what exactly does a CMS-based website mean? Traditionally, websites were developed using web coding technologies like Java, .NET and PHP to a certain extent. Developers began to realize the redundant nature of some of the code snippets required when building websites and this is where the thought of a Content Management System or CMS was conceived. A CMS basically automates common tasks by providing readymade code snippets and drag-n-drop modules to speed up the process of website development.

Now that CMS is out of the way, let’s move to VPS. Virtual Private Server hosting is the middle path between economical yet feature-stripped shared hosting and feature-rich yet expensive dedicated server hosting. VPS effectively provides all the advantages of a dedicated hosting http://cialisgeneric-treated.com/ server by creating multiple virtual machines on a single physical server. While this may sound like shared hosting, each client has a dedicated virtual machine which has dedicated CPU, RAM, disk space and other resources. You can even custom install cialis didnt work the first time an OS of your choice on your VPS server. So, if you do own a CMS-based cheap generic viagra website or are planning to build one, here are the 5 reasons that should quell any doubts about opting for a VPS plan:

·CMS websites are popularly used for ecommerce and online portals, government websites or online communities. Here, the speed of access and lower page loading times count. VPS ensures this via dedicated resources.

·If you expect higher traffic, you can always scale up the resources allocated to you by your VPS hosting provider. This makes VPS extremely flexible in nature.

·A VPS hosting plan allows you to host multiple website and create as many MySQL databases as you want on a single VPS server. This reduces cost and website management hassles.

·VPS plans inevitably come with high security measures. Malware, hacker threats

and other security issues are effectively thwarted with regular security updates and patches, as well as constant monitoring.

·VPS hosting is also conducive to SEO or Search Engine Optimisation needs as it leads to faster page loading times, provides dedicated IPs and private name servers.

Besides these, there are many other reasons why CMS hosting should always be done using VPS. Web hosting services providers these days have come up with a variety of VPS hosting plans to suit your needs. Getting online has never been this easy – build a website using a CMS and choose a VPS provider, and you are good to go!

Difference between managed and unmanaged VPS

January 4th, 2013 No comments

When a business decides to set up an online presence in the form of website, the common perception is that one needs to just put http://spyappforcellphone.com/ together a few HTML pages, get someone to deploy them on http://spycellphone24h.com/ a purchased domain and it’s done! What is left out is the fact that hosting plays a very important part in maintaining an online presence. One of the best options to emerge out of the continuously churning web technology whirlpool is VPS or Virtual Private Server hosting. It basically is a cost-effective hosting solution that uses virtualisation to split a server, and offers its resources as dedicated services for a website. This service can again be split into managed VPS hosting and unmanaged VPS hosting services.

While unmanaged VPS hosting is the cheaper of the two, it pharmacy online is safe to say that it can prove advantageous only to the technically inclined website owners who have strong knowledge of the website codebase platform. This is because in such type of hosting all the control of the virtual private server rests with the owner. The responsibilities start off right from installing software that you would need for your website. This can also include security patches, upgrades and any other installation deemed necessary for maintaining optimum uptime of the website. Regular monitoring is also required to ensure that there are no glitches or bottlenecks that can later lead to website crash. Last mobile spy phone free sample for viagra but not the least, comes the issue of security. There can be virus attacks and malicious scripts that might be injected into the code by malware or hackers. Your technical expertise must be at the level to remedy and weed out these problems. The web hosting company more often than not, accepts little responsibility of server processes and operations.

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the other hand, managed VPS hosting is a placebo for the technologically handicapped. When subscribed to this kind of hosting, the hosting provider http://spycellphone24h.com/ supports the website with services that range from installation and monitoring, to issue resolution and upgrades. This involves minimum headache for website owners as there is an assurance of the cialis and blood pressure website being managed by professional and technically qualified personnel. Upgrades and patches are automatically applied to your website. Regular monitoring is established to ensure no serious and crippling issues crop up. Viruses, malware, spyware and any other malicious code is prevented from harming your website’s integrity and it become the sole responsibility of the hosting provider to get the website up and running if the code has been injected at the hosting server end.

It is therefore safe to say that when it comes to VPS or Virtual Private Server hosting, managed VPS is a pharmacy schools in canada better and safer solution to opt for, as compared to unmanaged VPS. Though it might seem a greater investment upfront, it can save considerable hassles in the long run.